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Taras Kim

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Choose the Right Marketing Channels

A simple way to pick the best channels based on your audience and budget.

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Author Taras Kim Digital Marketing & Web Development
Notes and charts on a desk

Not every channel is right for every business. Use this quick method.

Step 1) Know your audience

  • Who are they?
  • Where do they spend time online?
  • What problem do you solve for them?

Step 2) Pick 1 to 2 core channels

Start small. Examples:

  • Local services: Google Search + Google Business Profile
  • B2B: LinkedIn + Email outreach
  • Ecommerce: Search + Paid social

Step 3) Measure results and adjust

  • Track leads or sales weekly.
  • Stop what does not work.
  • Double down on what does.

If you want help choosing channels, I can build a simple plan in one call.

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