Why SEO is important for every business?
Search Engine Optimization is a simple way for every business to reach potential customers, build brand awareness and more.
To better understand the importance of Local SEO and how to dominate it you first need to understand what this term really means. Pretty much, local SEO is a website optimization for search in Google or other search engine using your location. Yes, these are search queries that use your location on the device you search from or the word of the city you enter in Search and usually show maps in Google on the first page.
A simple example of Local Boston SEO will be a search query “SEO in Boston”. As a result, you get maps with pins to the restaurant’s locations. So, if you still think that you do not need to be found on maps if you do business online only, you still can be found and get website visitors.
This question is tricky. Local SEO is not very different from what we mean by traditional SEO it just requires some additional effort.
The first and most important part is to write on the page information about the location. This can be a specific landing page for this specific location, for example. This will give Google the understanding that this page will be a great fit for people who use search keyphrases with mention a location or even for people who have location tracking turned on.
Google Business Profile is a must-have for any business, but it’s not the only service that provides information about the business on the map. There are a lot of services like Maps Connect, Yelp, and 100s more, yes, over a hundred services where you can place links to your business website for free or almost for free. There are even services that for a reasonable payment will register your business.
Schema.org is an important part of any Local SEO. Include structured data with information about your business on every web page. It will give search engines like Google information about business locations which will help on your way to dominating Local SEO.
One of the very important parts many SEO professionals and business owners often forget is to optimize your SEO for Voice Search. As of of 2023 27% of people use voice search on mobile devices.
To ensure your business stands out in voice search results, consider the following strategies:
The most important part of any Local SEO is to engage with your local community. It's not only the most convenient way to get those important Local Links, but also to get local traffic for your website, gets increase brand visibility and help build trust and loyalty with your potential customers.
I want to mention Google My Business once again. Because it will always be an important part of your SEO. Make sure you include images, add all the required information, and update your GMB page often.
Never forget about traditional SEO. You still will need to have decent titles and descriptions for your local pages, which must include location names. Optimize your website speed - images, scripts. It’s always a big factor that helps to overcome old WordPress websites with a lot of plugins. And never forget to get a consultation from a professional SEO provider. It's important to get an understanding of the competition for specific local keywords to get great results.
2021 | Taras Kim