Every Businessman gets questions about SEO after you create or someone creates for you your first website. Whether it's a complicated large eCommerce or simple one-page website it still needs Optimization for Search Engines.
For those who don't know what is Search Engine Optimization - is a way to optimize your website, so that Search engines like Google will understand what it's about. Yes, it's simple as that, but Google has over 80 factors that determine whether your website should be in top 1 or top 50. That's why it becomes a profession for many people like me.
So, why is SEO really important for every Business?
There are different types of Search Engine Optimization. First, and one of the easiest as for me is Onsite Optimization. It helps to build or rebuild your website the way Google bots can understand it right. It's essential for every business to have the right onsite optimization to get ranked in Google. Google crawls website information with their bots and right onsite optimization is very helpful for them. Such information as Website titles, descriptions, tags, and images must be correct and well-written.
Another important aspect of SEO is schema.org. Google (the most popular Search Engine in the world) is using schema to get additional information about your Business. For example, almost for every business, you have to include LocalBusiness schema. It has such information as contact email and phone number, business name, and logo and etc. There is other useful info you can use which will help to rank higher.
One more important type of SEO is Offsite. This simply means to provide links back to your website on other different websites. That helps to build authority for your website and definitely rank higher.
All aspects of SEO is a hard, long-term work to find what are the best words to describe your business, create more content and etc. But after at least 1 month of work, you will see how more and more people that are interested in your business will come to your website and eventually purchase something.
You probably ask your self a question, that most Business owners ask - "But there are so many other websites already in the top, how am I gonna get there?". There are different things you probably do not know, which can help you get an answer to this question.
My advice is simple, get a consultation from SEO professional and start doing it immediately.
Contact me to learn how YOUR business can benefit from SEO.
2019 | Taras Kim